Fyxation has been in business since June 2009 and we are humbled by all the support we've received over the years. As we've grown, we've had to move our offices a bunch of times and we recently completed our latest move when we relocated our office, design center, leather production and warehouse to a new location in the Riverwest neighborhood here in Milwaukee.
It's always been our goal to open a flagship store here in Milwaukee that we could use to show people our latest products, get real time customer feedback but also to really get involved with the local cycling community. Riverwest is a thriving neighborhood but is also home the Riverwest 24 which is one of the biggest community organized bike races in the country. It's the perfect location for our new shop and we're proud to say we're now open!
Our new location has about 2500 square feet of retail space that over the last few months we've been building out to suit our needs. In addition to our offices and warehouse, the shop incorporates our leather production and a full service area that's part of the main floor so you can get your bike worked on by our new staff of expert mechanics. Our new shop has a very open floor plan, high 20+ foot ceilings and is surrounded by windows that face out onto Humboldt Blvd, one of Milwaukee's busiest commuter bike corridors and home to Milwaukee's first green bike lane.
If you're not able to make it out to Milwaukee our new virtual tour is live. Head over to the following link https://goo.gl/maps/kaJX3 or simply browse using the embedded Google View tour below. Google recently sent out a local photographer with a tripod, camera and a pretty wild fish eye lens to set up a Google View 360 degree tour of our shop. The whole photo shoot took about 20 minutes but the end result is awesome
The tour works great on a phone or tablet but when using your computer I find it's best to use the arrows to navigate through the shop. Look up, look down, zoom in... The tour is pretty amazing and really gives you an idea of how special our new home is.