Just saw this over at Pedal Consumption. YNOT Cycle is based in Toronto and have been making pedal straps/foot retention systems for a while. The YNOT Pedal strap and Steven Jensen Signature Pedal Straps are their main offerings. They recently announced that their YNOT Pedal Strap is on sale now for only $49.99 and ships with a free YNOT Cycle Wallet. Looks like a well made strap.