When the crew from Lakefront Brewery in Milwaukee and Fyxation first came together to discuss a unique way to promote the national roll out of their popular Fixed Gear American Red Ale, we couldn't have been more excited. Lakefront Brewery is far and away our favorite local brewery and they offer an award winning assortment of locally brewed beer and a must see brewery tour. Lakefront has really expanded their offerings and distribution over the last few years and their one of kind brew is now available throughout the country.
Lakefront's Fixed Gear beer has become one of their more popular offerings and is a big, bold American style red ale that packs a wallop at 6.8 ABV. When Lakefront reached out to us to promote Fixed Gear using our matte black Eastside we were honored at the opportunity. Our design team set to work utilizing Lakefront's stellar brand assets; we were able to design a bicycle that was truly custom and would work great in the promotion of Fixed Gear Ale in a retail and bar settings.
The end result of this project can be seen below and we couldn't be more pleased. Nick here at Fyxation was able to integrate Lakefront's artwork into the bike to create a true Lakefront branded bike that speaks to the roots of Fixed Gear Ale. This bike is not available for re-sale but will soon be on display at Lakefront's key retail customers nationwide, including national chains such as Whole Foods!
Fyxation is expanding our custom bike program this year, so to find out how you can incorporate a custom bike program into your wellness, promotion or employee incentive programs please contact us at firstname.lastname@example.org