On May 4, 2011 we announced our Bikes Are Better soft good lines. Bikes Are Better is a way for us to give back to the cycling community by raising money for local and national bicycle advocacy groups through the sale of Bikes Are Better branded products. Currently we offer a T-shirt, a messenger bag and a pedal strap and plan to offer more gear in the near future.
We wanted to use this post as a way to explain how the idea for Bikes Are Better came about. Only a few of us know the full story behind Fyxation, what life events lead us to start Fyxation and what the road has been like to get us to where we are today. Don't worry I won't bore you with that story. The fact is Fyxation was founded in 2009 by two brothers with a simple idea to come out with an affordable, durable and well designed line of urban cycling parts. In fact, it's almost been 2 years (July 1st) since we delivered our first product.
We owe a lot to the cycling community and we are lucky enough to say that our favorite sport and past time has also become the way we make our living. We recently got together and wanted to come up with a way to give back to the cycling community but as a young and growing company, it's not always easy to simply donate money to a cause you believe in. Our Bikes Are Better initiative allows us to do just that. Through the sale of our Bikes Are Better branded products we are able to raise money for local and national cycling non-profits. Our plan is to continue to expand the line of products that sport the Bikes Are Better logo with a new cycling related non-profit receiving the proceeds each month.
Thanks for making it all the way to end of this LONG post and thank you for supporting bicycle advocacy. Check out our Bikes Are Better gear here in our online shop.