Fyxation Custom Hollander Benelux Racing Track Bike

Our custom bike program has been around for a few years now but this summer has been our busiest one yet. We've really raised the bar in terms of our design and styling and it seems that companies have taken notice. From the drop bar singlespeed we just introduced with Zipcar to the 1 year anniversary bikes we just rolled out for Goose Island Brewery, our custom bikes have been on point.

We were recently contacted by local restauranteur, The Lowlands Group, to work with their design team on a custom bike for one of their newest restaurant locations. The Lowlands Group runs a series of European style cafes, restaurants and bars here in Wisconsin. If you're not from the Milwaukee area you're definitely missing out.  Their restaurants are all very unique and pair excellent food with European beverages and definitely offer a unique culinary experience.

True to their European influences, the Lowlands Group integrates cycling and bicycles into the culture of their company and cafes. From bicycle themed artwork and cafe design to their support of the Hollander Benelux Racing team, the Lowlands Group has done a great job of helping promote cycling and cycling culture here in Wisconsin.

To help kick off their newest restaurant, Cafe Hollander in Mequon, WI, Lowlands contacted us to help them build a unique vintage inspired bicycle for their new cafe. We have an in house design team that can help customers create their own custom bike but rather than having us design the bike, Lowlands wanted to use their own team to really steer the design and direction of this custom bike project.

From the color choices to the logo placement, we worked directly with Lowlands to design a one of a kind unique custom bike. For the cockpit we used polished Nitto drop bars and custom hand stitched leather bar tape that we produced ourselves here in Milwaukee.

For the crankset we used the classy FSA Fimondi and paired things up with our silver Pusher wheels with Fyxation branded silver sealed bearing hubs.

This was one of our favorite custom bikes to date and if you like good food, great beer and an even better atmosphere, you should head out to the new Cafe Hollander in Mequon for their grand opening May 20-22.





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