Just saw this on Urban Velo. Brev.M (BrevM if you don't feel like using the period) is the urban parts line for Masi Bicycles. The guys at Urban Velo just posted a quick review about the new Brev.M glow in the dark Bullo Pedals. It's hard to tell in the daylight but the only thing that seems to be glowing in that picture is the green Session 700 tire in the background. Nice tires guys!
Check out Urban Velo for more info - http://urbanvelo.org/brev-m-bullo-pedals/