Just saw this over at Pedal Consumption. Looks like there's another company entering the increasingly crowded pedal strap market. VAGX is a Korean based company known for their messenger bags, backpacks and other soft goods. They are selling their VAGX Locksta Pedal Strap for 56,000 South Korean Won (about $52.00 USD). It looks like they have a few different color options but if you look close it looks like they've borrowed a lot of their design from the Holdfast pedal strap.
Check out Patrick's post at Pedal Consumption for more pics.