The Sutro from Mission Bicycle

We always like to keep an eye on Kickstarter to see what sort of cool stuff people are trying to bring to market. A few weeks back we saw a Kickstarter project that caught our attention from the guys at Mission Bicycle. Now these guys are an existing bike brand that sells a lot of bikes so the only real reason to put something up on Kickstarter would be to pre-sell a project that was already in the works (they can afford to bring a new bike to market). We'll after literally spanking their $10,000 goal, the Sutro Bicycle from Mission Bicycle Company is on it's way (it's probably already in San Francisco).

I used to live in San Francisco and the view out my window was of Sutro Tower so I'm a big fan of the name. The Mission Sutro is made out of 4130 cromoly and ships with a Shimano Alfine internal geared hub so you can get the benefit of gears without having a derailleur hanging off your bike. They used internal cable routing as well which helps keep the clean look of a fixed gear or single speed bike even though the bike has 8 speeds available. Nice looking bike, nice go to market strategy. Bravo guys!

Leave a comment

Comments have to be approved before showing up.