Bikeradar.com Adds Videos (..commercials)

I was just killing some time on a rainy Memorial Day Sunday morning and went over to Bikeradar.com. We'll today I went over there and found a bit of news that Bike Radar added a videos section to their website. It's always cool to see creative cycling videos so I went and checked out their videos page. Well after clicking on a few of the videos I realized there was no way to watch any of them without sitting through a full 30 second commercial. Now I understand that they need to monetize a bike news/blog site but the idea of having to watch a full 30 second commercial every time you have a to watch a video is sort of nuts. One of the cool things about the Internet is that information, news, videos are right at your finger tips and the ability to instantly get that information makes it a much better way of consuming that information compared to print, TV, radio...

Imagine that every time you changed the channel on your TV you were forced to watch a new 30 second commercial. Would you watch TV? I bet if that was the case the obesity rates in America would go way down because nobody would sit on the couch and watch TV and they'd be forced to go out and do something else. Actually, now that I think about it about it, maybe it's not such a bad idea.