Turning the Lights on with Wishlist MKE

We recently had the opportunity to be a part of an amazing effort from Wish List MKE to fill empty storefronts here in Milwaukee during the holidays with carefully designed window displays from five local businesses. Retailers have been closing at a record pace the last few years and Milwaukee, like many other cities, has a number of vacant buildings in what used to be highly desirable retail locations. Wish List MKE set out to change that, even if only for a short time during the holiday season.

Wish List MKE is a collaborative effort between local design firm Retailworks and the Milwaukee Downtown Imporvement District, the goal of which was to fill empty storefronts with beautifully crafted window displays and to draw attention to potential tenants of these vacant locations. We were honored to be selected as one of the five local businesses to get a window display and we made the most of the effort by helping Retailworks design a great window.

Featuring two of our custom Milwaukee Flag bikes pulling Santa's sleigh, the window was filled with crank/pedal snowflakes and a great mock-up of a city street. Our gear and our brand was on display for all to see and we truly appreciated the ability to be involved in such a great project.

For full details and some more great pictures, head over to https://www.mainstreet.org/blogs/national-main-street-center/2017/12/19/city-sidewalks-dressed-in-holiday-style