Our Mesa MP Desert Series release was just picked up by The Radavist! The Radavist is owned by John Watson and is a great resource for what's new in cycling. When we launched Fyxation in 2009, John's site Prolly Is Not Probably, was one of the first to cover our Session 700 tire and the launch of our brand. The focus of his blog has changed over the years to cover more aspects of cycling but the content remains top notch. The Radivist is full of great photography and original content and whether John likes it or not, he and the site have the ability to move markets and shape trends. We definitely recommend you bookmark the site and check back often as the site is updated regularly with info and stories you won't see elsewhere.