Back in September we made our annual pilgrimage to Las Vegas for Interbike. For those of you that don't know Interbike is the yearly trade show for the US bike industry and is attended by bike shops from all over the US and even some international markets. This is our sixth year at the show and every year we leave exhausted from all the hard work but with our batteries fully re-charged from all the good bike vibes at the show. Some people hate the fact that Interbike is in Vegas because it's not the ideal venue for a bike show but at the end of the day, it's easy to fly to, there are tons of hotel rooms and when you're done with a long day of being at the trade show, it's got a million different options for the night's festivities.
We love going to Interbike because it gives us a chance to catch up with our customers, meet new ones, hang out with industry buddies and to see up close what some of the other companies in the bike world are doing. You'd be surprised how small the bike industry really is and with most of the big companies like Trek and Cannondale not in attendance, it's a great chance for these small companies to get together and have a good time.
Our booth is set up in an area of the show known as the "Urban Yard". The focal point of this area is the Chrome Booth which is always very interactive and is a site to see. Honestly, we're always a bit surprised by how hard core the crowd is that Chrome invites to work their booth seeing as this is actually a professional trade show where orders are written and high level talks are had but the edgy urban vibe is part of what Chrome is selling. Either way the Chrome booth is very well put together and they always do a cool combination of displays and custom bag assembly at the show giving people a unique keepsake from that year's show.
Anyway, here is a bit of a photo dump from some cool stuff we saw while we were in Vegas.