|The crew at Pure Fix aims to capture cycling at it's purist with simple, cost conscious builds that look and ride great. Their website is clean and simple to use with 12 standard builds available, all starting at $325. While Pure Fix has done a great job with their standard builds, you can still tweak the grips and bars to get exactly the color or ride you want. I had a chance to check out their bikes first hand at the SF Bike Expo last weekend, and even ride one that our friend picked up, and the bikes live up to their name. The thing I love about an affordable bike like this, is it gets more people riding. In a city like SF, who wants to battle with parking and traffic when you're getting around on a daily basis, and the Pure Fix fits the bill.
Of course, with a good friend of ours picking up one of their bikes last weekend, we couldn't leave SF without setting it up with Fyxation gear. The addition of our new Alterra Cafe Bar, grips, end plugs, Pilot saddle and Mesa pedals really sets off this build; the Rickshaw Bags top tube pad is a stylish touch as well. You can check out more Pure Fix builds at their website, or keep your eye out for a new dealer near you.