Since we've started Fyxation, it's been our goal to produce components that let you personalize your ride with quality, affordable bicycle parts. With the 2012 cycling season underway, we decided to put together a video that visualizes what is possible. We have loads of new components available now just in time to enjoy the unseasonably warm weather.
In conjunction with the video release we will also be giving away one of the complete bikes (Fyxation parts and all) to one of our Facebook friends. Not a fan, sign up, already a fan you're in! We'll be posting photos of different builds over the next 7 days and on March 21st, someone's getting a new bike. Head over to our Facebook page to check out the builds.
The video is entirely composed of still photographs shot over two days in the studio and one day on the streets by Peter DiAntoni of COG Magazine. Meticulous set up and lighting was required with the hundreds of component changes in the studio, and challenges of lighting and camera position on a moving rider. Special thanks to Milwaukee Bicycle Co. and State Bicycle Co. for donating bikes for the shoot; Ben's Cycle for providing studio space; and rider Dan Mueller.